Sea Otter – USA
The Sea Otter Classic is the largest bicycling consumer driven industry show in the world.
Based in the United States, it has been held annually since 1991 at the Laguna Seca Raceway California, with multiple rides and races on the surrounding trail networks and mountain roads. It is held annually in April and has come to represent the ‘season opener’ to the North American bicycle industry’s new season product launches and the national cycling events calendar.
75,000 total attendees over four days
505 exhibitors representing 900 brands with 9,800 athletes riding across all events
370 accredited international media, yielding 1.9 million social media engagements
115 participatory recreation and race events and 220 community activities
Of the attendees, 51% are women, 59% are college and post grad educated and 58% between ages 35 to 54 with 41% household income over US$150,000
Sea Otter – Spain
First held June 2017, the event has exploded onto the European market.
2017 attracted 20,000 visitors
2018 attracted 50,000 visitors
2019 saw attendances increase to 60,000
190 exhibitors representing 420 brands with 6,100 race/ride participants from over 50 countries
500 Demo bikes were made available with 3,000 Demo rides undertaken
150 accredited international media
Sea Otter – Canada
First held in 2019 at Blue Mountain in Ontario, Canada, with over 20,000 attendees featuring more than 200 cycling brands and plenty of bike demos, activities for kids, entertainment and local craft breweries and food vendors.